Friday, January 24, 2020

Attempts to Connect in Joyce Carol Oates Shopping Essay -- Joyce Caro

Attempts to Connect in Shopping Although Shopping, written by Joyce Carol Oates, is fiction, the story portrays a relationship that represents many parents and children have in real life.   The child is growing up and wants to spread her wings.   However, the parent usually does not want to let go.   Arguments and the awkward silences are frequent. The seemingly useless attempts to connect with the son or daughter are also frequent.   Yet, what the child does not realize is that no matter how old she may get, she is still the parent s child.   The mother is not going to forget how precious her little baby is, yet that is what the mother does in this story.   Oates uses references to pregnancy to portray the relationship between mother and daughter.   Mrs. Dietrich remembers what it was like to have her little baby.   Through shopping, she tries to relate to her teenage daughter in the same cherished way.      Ã‚  Ã‚   The story is quickly introduced with the line,   An old ritual.   Saturdaymorning shopping  Ã‚   (833).   The story takes place when Nola, 17, visits home during spring break to see friends and to shop with her mother, Mrs. Dietrich, 47.  Ã‚   Though 40 years separate the two, Mrs. Dietrich strives to connect with her daughter through this shopping trip.  Ã‚  Ã‚   Nola does not complain because to her, shopping is   like coming home  Ã‚   (835).   However, a connection does not happen because of a lack of communication.   During the trip, Mrs. Dietrich tries to bring up a topic to talk about but when she tries, she stops and says,   They ve been through that before .  Ã‚   This happens several times during the story.   For example, when Mrs. Dietrich is tempted to ask what Nola is thinking she stops and has to resist the temptation to do so.   Mrs. ... ...versation.   Instead, she did not say anything because   she knows not to argue  Ã‚   (836). Another opportunity is when Nola lets her mother know about her intention to go to Paris for a semester.   Instead of asking why Nola wants to go or what she plans on doing there, Mrs. Dietrich seems to dismiss the subject.   Mrs. Dietrich would rather talk about it some other time   (840).  Ã‚   Again, an opportunity to relieve the tension is lost.      Ã‚  Ã‚   The story shows a relationship between a mother and a daughter through the event of shopping.   Mrs. Dietrich, a middle aged mother, longs to have that intimate relationship with her daughter, just as she did when she was pregnant.   Nola, a young teenager wanting to spread her wings, just wants her mother to let her go.   This time of their relationship is awkward for both of them but is typical for many parents and children.

Thursday, January 16, 2020

Green & Co.

Company Name: Greens & Co. Research Subject: Market Research for Exporters This Case study is based on the largest and most successful supermarket chains in the UK, Greens & Co. for the purpose of doing a market research to enter the American Grocery market. I have tried to answer the given questions as I have understood the Case study and the market research strategies taken by Greens & Co. 1. Identify the types of market intelligence that Greens & Co. sed to move into the US market. Ans: In my opinion competitor intelligence used by the Greens & Co. to identify the advantages and disadvantages of their US based competitor or potential rival, McLarens before entering the US market Because, McLarens was already so successful in such a huge market. As per my understanding of the case study, the types of market intelligence that Greens and Co. used are the following: i) Forces that have an effect on the market: Greens and Co. s analysts observed the cooking and the shopping patterns of households as well as their spending and quantity patterns which cover all demographic segments and gathered required information about each family including family income, number of members of each family, employment status, group, food habits, attitude towards fast food and healthy food age for a long time. They even considered the time spent at home by each family member ii) Product specific data: Greens and Co. ’s analysts discovered that American consumers like to visit different stores for different products.So, before opening in Southern California, the company researched about both food quality and price for increased sales. They found that 46% of consumers were more prone to choose the healthier food when two equally priced food were offered to them. Some consumers were also ready to pay extra for the healthier food than the less expensive less nutritional option. iii) Market Infrastructure: The concept of a cross between convenience stores and grocery stores( Green XPress) was never a usual scenario for US consumers where the products shall be a lot less expensive than convenience store yet he environment is more customer oriented than typical grocery store. So, Greens and Co. took the initiative of introducing the GreenXPress format because they realized that this format had the potential to be successful because of it’s unique offerings. 2. What information gathered from the research influenced Greens & Co’s business decisions? Ans: The information gathered that influenced Green and Co. ’s business decisions are the following: )The most important information that influenced Green & Co’s decision to enter the US market is that their US competitor McLarens , they did not have as much presence in California as in other states, states which gave Greens & Co. an opportunity to enter the Californian market without entering into a head-on competition with McLarens. ii) They discovered that American consumers prefer healt hier food no matter the healthier versions of any product meant to be more expensive. iii) The researcher of Greens & Co. found that American consumers visit different stores for different products.This gave them an opportunity to have American’s try their brand out as well as the older brands already existing in the market and those that they are familiar with. iv)They found that there is no such presence of the concept of GreenXPress format, which is a cross between a grocery and a convenience store, which meant the products cost less than a convenience store yet the environment was more customer oriented than a normal grocery outlet. So, the introduction of such concept will be beneficial for people with both high disposable income as well as low income people. . Using the case study, formulate the research objectives for the primary/qualitative research that was conducted in American family homes. Ans: As per the case study, the research objectives were: i) To study the A merican kitchens and examining the contents of their refrigerators, as well as tracking grocery shopping frequency, spending and quantity patterns with several demographic segments. ii) To observe the food habits of the average Americans, whether they were more fast-food oriented or healthy food oriented. ii) To gather information about each family, including household income, family size and employment status to figure out whether average American families are able to buy products from the Green & Co. outlets. iv) To gather information about age group of the family members to determine whether there are more children or adults to determine the family’s tendency for fast food or healthy food and even the time spent by family members at home. 4. Was Greens & Co. pursuing exploratory, descriptive or causal research? Provide examples from the case study to support your response. Ans: In my opinion, Greens & Co. as pursuing more of an exploratory research design as the research t hat they made were based on observation, pulling out primary data about American consumers and executive interviews. The research they made were exploratory in nature, providing a picture of the market which included the potential market size and purchasing or shopping frequency. The analysts of Greens & Co. spent a lot of time analyzing the refrigerator contents, the family income, the employment status, the age group of family members, the time that the family members are present at home, the food habits etc. hich all suggest that in these pieces of information they were actually exploring the American families to gain insights so that they can be successful in the US market. 5. The retail grocery and consumables market is probably one of the most concentrated in the US. What sort of research was covered prior to the move into the American grocery market? Ans: Prior to the move into a huge market like US the Greens & Co. had conducted research based on competitive intelligence and then competitor intelligence.They found that their biggest competitor McLarens did not have that hold in California as strong as in the other states of US which provoked them to enter the US market by starting at California while escaping a strong competition. They gathered information about the different groups of people with different income levels. Not only that they also gathered some very important information from interviewing competitor’s executives and also conducted a survey including 200 shoppers to see the correlation that both food quality and price resulted in increased sales.The most important thing they found in US that there is no such concept of a cross between a grocery and a convenience store, which means the products will cost less than a convenience store yet the environment will be more customer oriented than a normal grocery outlet. So, it can be said that they have mainly conducted exploratory research and some sort of causal research before entering the US market. Sources: Course Documents, PPT #1,#2,#3 Case study material (Assignment #01) http://www. marketingprofs. com/ea/qst_question. asp? qstid=2819

Wednesday, January 8, 2020

Adult Separation Anxiety A Psychological Condition

Adult Separation Anxiety: A Possible Link to a Missed Step in Development DeAndre Bright Evan Smith-Finney Amber Depew Brandon Eastwood CCBC Catonsville Psychology 103 April 3, 2015 Adult Separation Anxiety Disorder Separation anxiety disorder is â€Å"a psychological condition in which an individual has excessive anxiety regarding separation from places or people to whom the individual has a strong emotional attachment† (anxietypanichealth.com 2008). Individuals with this disorder typically become debilitating distressed when they are faced with actual or perceived separation from major attachment figures. Vijaya Manicavasagar of the psychiatry research and teaching unit of Liverpool Hospital in New South Wales in Australia†¦show more content†¦ASAD and its signs, symptoms, and treatment Adult Separation Anxiety Disorder â€Å"involves excessive and often disabling distress when faced with actual or perceived separation from major attachments.†(anxietypanichealth.com, 2008). This type of anxiety usually goes undiagnosed or neglected as a diagnosis due to there not being much research being done on the disorder. Adult separation anxiety puts individuals who are left alone and cannot attach to someone are put into a state of fear and extreme anxiety. As a result they are not able to adapt to being alone. Signs and symptoms of adult separation anxiety can vary in combinations and in intensity. Adult separation anxiety disorder symptoms may include â€Å"refusal to sleep outside of the home, dependence on significant other, refusal to go to work or school because of fear of separation, extreme worry about the well-being of attachment figures, anxiety that is developmentally inappropriate regarding separation, sexual dysfunction, body function disturbances, fear, physical complaints when faced with possible separation† (Falcon 2012). As seen with other anxiety disorders, there are a number of treatments for the disorder different types and for the symptoms that are associated with them. Although with this particular disorder, there is no standard treatment for this disorder. However, there was one psychiatrist who was capable to successfully treat a case